When I joined strongDM, they were still running an outdated (and fairly broken) WordPress site that pretty much everyone was afraid to touch. It had no feeling, messaging that needed refreshing, and zero style.
After a couple of failed agency engagements, I spent the next 2 or 3 months designing and building a brand new site myself, from top to bottom.
My goal was to make a website that would serve as a living style guide going forward. And it worked — the site's look and feel became the bedrock of the strongDM visual brand. (Though I think it really leveled up a year later, when we folded in the illustration work of the marvelous Maile McCarthy to create a totally unique but incredibly practical new style.)
Moreover, a month of intense work sessions with CEO Liz Zalman (who is amazing in every way) produced the crisp and honest language that has become one of strongDM's most endearing superpowers.