StrongDM had an amazing product, but the website needed a reboot. We wanted a crisp new site, with messaging that felt true to StrongDM's no-BS ethos, and at least a dollop of fun.
After a couple of failed agency engagements, I spent the next 2 or 3 months designing and building a brand new site myself, from top to bottom.
My goal was to make a website that would serve as a living style guide going forward. And it worked — the site's look and feel became the bedrock of the StrongDM visual brand. (Though I think it really leveled up a year later, when we folded in the illustration work of the marvelous Maile McCarthy to complete a totally unique but incredibly practical new style.)
Moreover, a month of intense work sessions with CEO Liz Zalman (who is amazing in every way) produced the crisp and honest language that has become one of StrongDM's most endearing superpowers.