Early in my strongDM tenure, I saw that we had a collection of decent quality interview videos, lost in the vortex of our terrible WordPress website. They were awfully slow, and played a lot like something you'd find on HGTV, but they were shot well, and were the only marketing asset I could find (outside of the product itself) with any pizzazz.
So I took the interviews, deconstructed them segment by segment, and salvaged them for parts to script a brand new video. I sent them off to a video editor genius in Indonesia, who stripped out the old music, and worked with me to piece it together into something fun and engaging.
Ultimately, for a cost of $200 (out of pocket!), we got a new video that showed just how great the brand could be.