Early in my StrongDM tenure, I uncovered a collection of decent quality interview videos, lost to space and time. (Okay, they were on the website, but awfully hard to find.)
Digging in, I was happily surprised; they were very mellow, and played a lot like something you might find on HGTV, but they were shot well, and felt like the building blocks of something great.
So I took the interviews, deconstructed them segment by segment, and salvaged them for parts to script a brand new video. I sent them off to a video editor genius friend of mine, who stripped out the old music, and worked with me to piece it together into something fun and engaging.
Ultimately, for a cost of $200 (out of pocket!), we got a new video that showed just how great the brand could be.