Project Play Smart was just getting started, and already needed a new name. Another youth sports-related organization had a similar name, and were (politely) suggesting that a change was in order. So we were starting from scratch: a name, domain, logo, colors, and visual style.
The organization's primary goal — to improve the youth sports experience in America, with a focus on keeping kids participating — could inspire the design. The core concept came from one of the organization's basic tenets: don't criticize, just offer support. Simply put, a high five.
The icon needed to evoke action, positivity, and fun. And the action of performing a high five seemed to be the perfect starting point. Morphing the design into a shooting star worked visually and emotionally, illustrating the growth of the children, and the relationship between child and coach/parent.
The organization's primary goal — to improve the youth sports experience in America, with a focus on keeping kids participating — could inspire the design. The core concept came from one of the organization's basic tenets: don't criticize, just offer support. Simply put, a high five.
The icon needed to evoke action, positivity, and fun. And the action of performing a high five seemed to be the perfect starting point. Morphing the design into a shooting star worked visually and emotionally, illustrating the growth of the children, and the relationship between child and coach/parent.
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/5a080fec-1673-4d6e-84ae-ba573c8eb6d0_rw_1200.png?h=c6e3ecf1767984ef6394de1852cafcaa)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/2df063f0-10a7-46e0-8ba0-7f020ab19dae_rw_1200.png?h=466a991e62f52901bac377b9b4b7c101)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/053e58f2-a8bf-4735-b32e-f3bff48a4ccf_rw_1200.png?h=c0156fbd9e29da00e1ce81ef05da35dd)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/d7719aec-c77b-4b28-9732-39977673453d_rw_1200.jpg?h=04adb3cfcad286978c47994df7953e6e)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/8d548fde-f893-4057-92a5-60d059d54490_rw_1200.jpg?h=bb999d1a1d2deed89baee020f301c1b8)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/bd8bb061-ae45-4bb5-b065-5fadbe4770d0_rw_1200.jpg?h=3713de7bbfd891f10765ef63088d7b90)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/e02867d0-7823-4d4a-b869-3f8e5202ed3d_rw_1200.jpg?h=2d5846b4d4d829fbb114f754d218e8a9)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/e92083a2-7c27-40af-a2f6-654bba0d3fa6_rw_1920.jpg?h=7116ee6e8a781e1b3e5b98de621501f1)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/c04cb61c-4d9e-4848-8795-1eaf3dbb81f8_rw_1920.jpg?h=d60edd1abde9f94b66794b26d990a648)