Ideal Story Inc. just wanted a simple, creative logo, that played on the idea of books, plots, and writing. The final logo is playful, with a meandering quality, leading to the tree-evoking Y, replete with book-like leaves. The Y also links back to the T — much like a major plot point connects the end of a story with something closer to the beginning.
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/7ea21687-ba35-4c94-8894-bde90048ae56_rw_1200.png?h=4402f5e001ae6e1d53b16e4d1a8ec04f)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/238ccf36-f299-420f-9a06-b334ab4759ad_rw_1200.png?h=627f4445b485a1e638490691c4ad36a9)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/9e3f3c32-5a3f-4785-b211-c04b30e2c039_rw_1200.png?h=b307baf64318e9208edb5d6a6983024e)
![](https://cdn.myportfolio.com/788532ca-5fcf-4831-aeb2-872704074650/1eaad84a-9a71-46c9-b14d-3fb786d1c6d2_rw_1920.jpg?h=f3304e33d7f4ce0518d7c557a4c3863a)