CafePress was hoping to reel in two whales: Marvel and Major League Baseball. I was asked to visualize and code a solution that supported easy, flexible customization for large multi-brand clients (e.g. MLB teams or Marvel heroes), with space for hierarchical display of sub-brands and promotions.
The final fully-responsive cross-browser solution was incorporated into an in-house CMS, providing the Ecommerce team with the ability to create client shopping portals on demand.
With this new feature headlining their pitch, CafePress was able to land both the Marvel and MLB accounts — as well as the NHL, HBO, and several others.